ION | IQ Product Brochure
RESPONSIBILITIES
Project management, competitive research, print vendor communication, stakeholder alignment, wireframing, branding, visual design, photography, illustration, proofreading, press check
Overview
HME (HM Electronics, Inc.) is a global leader in quick-service restaurant (QSR) technology. For more than 50 years, the company has pioneered drive-thru communications, evolving from the industry's first wireless headset system into a portfolio of connected hardware and enterprise SaaS solutions.
Problem
HME was preparing to launch its next flagship product and needed a brochure that would:
Capture attention in a crowded trade show environment
Differentiate itself from competitors' marketing materials
Communicate value quickly and visually
Remain cost-effective to produce at scale
Solution
To maximize impact, I designed a landscape-format brochure that broke away from the standard trade show handout.
Key design decisions included:
Using large lifestyle photography to tell the product story with minimal copy
Selecting an unconventional landscape format to stand out among traditional brochures
Applying a satin flood coating for a premium tactile feel
Adding spot UV gloss to product photography to create visual contrast and draw attention to key features
IMPACT
The brochure launched as part of the product's go-to-market campaign at a major industry trade show.
Consistently attracted attention among competing marketing materials
Received positive feedback from attendees for its distinctive format and presentation
Generated follow-up inquiries from both existing and prospective customers
Contributed to successful product awareness and sales conversations during launch activities
This project demonstrated how thoughtful print design and production techniques can elevate a traditional marketing asset into a memorable brand experience.
More Pixels, Less Paragraphs
The wave graphic represents the product’s ability to improve audio clarity in quick-service restaurant environments. To reinforce the product’s technological advancement, I incorporated a subtle binary pattern of 1s, 0s, and linear elements within the design, highlighting its transition from analog to digital audio—the first headset in HME’s lineup to do so.
Expansive two-page spreads leveraged the brochure’s nearly two-foot width to create visual impact through large-format photography and clear typographic hierarchy.