Samsung Mobile Galaxy Rising Stars

ROLE

Storyboarding, photography, videography, copywriting, editing

Samsung Mobile invited me to participate in the Galaxy Rising Stars pilot program, a creator initiative focused on developing authentic user-generated content (UGC) for social media.

The program challenged creators to showcase Samsung Galaxy devices in real-world scenarios while highlighting key product features through relatable, lifestyle-driven content.

Creative briefs included themes such as:

Capturing low-light photography during 4th of July fireworks
Showcasing camera capabilities in everyday moments
Demonstrating product features through authentic user experiences

Overview

Problem

Samsung was looking to strengthen its position against Apple Inc.’s iPhone by creating more authentic and trustworthy social content.

A previous creator pilot had relied heavily on agency-produced content, but the highly polished approach felt less genuine and did not resonate with audiences.

Samsung needed content that:

Felt native to social platforms
Came from real users and real experiences
Demonstrated product advantages without feeling like traditional advertising
Built credibility with potential switchers

Solution

I created photo and video content directly from Samsung Galaxy devices, following the provided creative direction while maintaining an authentic creator perspective.

My approach focused on:

Using real-world environments and everyday scenarios
Highlighting product capabilities naturally through storytelling
Capturing high-quality assets without external cameras or production equipment
Creating content that felt organic to social feeds

By producing content entirely on-device, I helped reinforce the authenticity of the campaign and ensured the visuals accurately represented the Galaxy experience.

Impact

The content I produced was featured across Samsung Mobile’s social channels, including:

Instagram
Facebook
X (Twitter)
TikTok

The campaign generated:

Millions of impressions
Thousands of likes
Hundreds of audience interactions

The program demonstrated the effectiveness of creator-led content in building product awareness and showcasing technology through authentic customer perspectives.