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Design • UX • Art Direction •

Design • UX • Art Direction •

Featured Work

Tell me I’m pretty

A smiling middle-aged man with short, dark hair and a beard, outdoors with trees in the background.

“What sets Fred apart is rarer than craft: he brings a business owner's mentality to design. He leads with objectives and strategy, which makes evaluating his work refreshingly objective — you're not debating taste, you're measuring against goals.”

— Jerome Peck, SVP of Product & Marketing
Portrait of a man in a black suit against a yellow background.

“Fred didn’t just make things beautiful, he made things work. Key conversion events improved when Fred’s designs went live, which is the ultimate measure of UX done right.”

— Justin Cruz, Director of Digital Marketing
A man with dark hair, glasses, and a mustache, wearing a navy blazer and black shirt, posing against a gray background.

“I needed someone who could come in and own their domain from day one, no ramp-up required. Fred made it look easy. If he doesn’t know how to do something, he figures it out, and he does it quietly, without drama.”

— Misael Ruiz, Senior Director of UX & Design

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